Don’t Be The Tradeshow Rookie

Are you new at participating in trade show? Maybe your company isn’t new but this may be your first time putting together an event like this. Even if it is your first time trying to put together a custom trade show display, don’t let other people know that. Many people make a few common mistakes when getting ready for a trade show. One of the largest mistakes is not choosing a trade show marketing strategy. You can’t just go into a trade show and throw together some flyers, have some people hanging around your booth, and hope for the best, whether you’re looking to launch your marijuana business ideas or are trying other marketing strategies. Here are some trade show tactics you may want to consider.

It may work for your company. At the next trade show you may want to show your products or ideas on big screens. No one can walk by without looking at the flat screens and projectors that are attached to your display. Better yet, make what you are displaying make people want to ask questions. “How do you do that?” “Who made that?”. Questions are great conversation starters, and you want people talking about your products.

2. Use lighting to highlight your most unique products and the products you want to showcase the most. Don’t let all of your products lie in the same lighting in the same positions. Choose what you want people to look at. Make people look where you want them to look. People will be too overwhelmed if you aren’t pointing them in a certain direction.

3. Make sure the appearance of your trade show staff mirrors your marketing message. If you are marketing a high tech product, they should be in suits and look slick. Imagine what you want people thinking about your product, they should think the same thing about the people who are working the trade show. Also make sure they know how to answer every question that may come their way, people can quickly lose interest in your product if no one can explain it to them.

These are just a few simple things to consider when preparing for a trade show. All aspects of your preparation should align. Xibit Solutions is a trade show design company that can help you bring your brand to market by designing a trade show strategy and design that incorporates all of these things. Call us today for more information (702) 361-7502.

Don’t be the trade show rookie, get reliable marketing help you can rely on.