5 Trade Show Booth Layout Ideas
Trade shows are a great way to market your product or message and network your business. There are several different ways to layout your trade show booth. The layout you choose will have an impact on your success at the show. The specific needs of your business should determine which layout will be best for your booth. It is important to take into consideration what you wish to accomplish along with individual benefits of each layout. Here are 5 of the most popular trade show booth layouts to consider.
trade show
Diamond
This classic layout contains a large central structure with several individual display elements surrounding the central focal point. Depending on your needs, these display elements could be anything from a kiosk to graphics or product displays. This layout creates a strong and simple presence and the added display elements should complement the central structure. This layout is perfect for those with plenty of staff to encourage visitors to enter.
Plaza
This layout consists of an open and inviting environment within your booth. All large displays are placed in the aisles, leaving an open space in the middle. This presents a great opportunity for every display element to be seen at once and encourages conversation among attendees. This airy and open layout gives a sense of freedom and will allow you to display larger elements. It is important to make sure the areas are big enough to avoid congestion.
Club
The club, or closed exhibit layout, uses any type of material to close off portions of the booth. This could mean the booth is either fully or partially closed off within the booth space. This layout is perfect for those looking for a quiet exhibit with plenty of room for graphics. This layout will also allow you to personally engage every attendee who enters your exhibit. It is important to remember that attendees can become easily overwhelmed if too many messages are being presented, so consistency is key.
Centerpiece
The layout is perfect for businesses that only want to market one product or message at their booth. Every element of this layout will direct back to the main center focal point. The easy access to your main message or product will create a simple yet memorable trade show booth. The most important thing to remember when using this layout is that all elements must be interesting and engaging. This will keep attendees from losing interest.
Random
This deconstructed layout gives you the freedom to explore elements from other layouts while creating your own unique environment. This layout contains random arrangements of activities, shapes and display elements suited to your tastes and needs. This will allow you the freedom to display multiple messages or products while experimenting with different mediums of presentation. It is important to remember that like the club layout, too many different messages can confuse attendees so it is important to stay consistent.
No matter what layout you decide is right for your next show, Xibit Solutions can help. For the leader in trade show rentals in Las Vegas, contact us today!
