Is It Worth It To Attend Trade Shows?
Thinking of participating in an upcoming trade show, but are still unsure if it’s worth all the time and effort? Check out these statistics that show just how important and valuable your presence at a trade show can be.
Buying Authority
A staggering 81 percent of the people who attend trade shows have “buying authority.” This means for every five people who see your exhibit, four of them are potential customers.
Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget
Traveling Attendees
As many as 78 percent of those attending trade shows travel up to 400 miles to make it to said show. It’s therefore not just locals who are going to see what you’re presenting–it’s people from all over the country, and even all over the world.
Source: CEIR report ACRR 1153.12
Unique Value
It’s been reported that 99 percent of marketers find benefits at trade shows they won’t find elsewhere. This includes the ability to see many prospects and customers in one day, face time with potential clients and getting to meet a variety of suppliers, resellers, customers and more.
Source: CEIR: The Changing Environment of Exhibitions
The Benefit
Out of the 200 largest trade show events that happen every year in the U.S., half of them occur in Chicago, Orlando and Sin City.
Source: The Trade Show News Network
One Exhibition
Almost half of trade show attendees choose only one event to visit each year, meaning you’re dealing with a lot of unique potential clients.
Source: CEIR Report ACRR 1152.12
Brand Awareness
Market research has indicated exhibitors participate in trade shows to increase brand awareness, build relationships with prospects and generate business leads. There’s nothing better than showcasing the products and services that a business offer to an audience in person. They’ll be able to try these things out for themselves. Plus, the staff can even wear custom hoodies, for example, to increase brand awareness, as well as branding the business.
Another way of doing this may be through booklets (from somewhere like https://www.printivity.com/booklets as a way of spreading the word about your business. These were named the top three goals for trade show exhibitors. Many companies will also tie in aspects from their digital marketing case studies into their booths at the show to broadcast their expertise, and others will even go as far as to draw in their online crowd to the show with social media updates, live boards that people can post to, and questions answered from the show floor. People these days use companies to support them in getting their brand name out there, and help with different promotional products opportunities. We think it’s definitely worth putting the time into making this work as people will start to recognize your company and will have something to remember you by.
Source: Skyline Exhibits
New Products
Nearly 100 percent of trade show attendees are in the market for new products. The number one reason to attend such shows for the last 25 years, you’ll be able to showcase everything new your company has to offer and scope out innovations in your industry from competitors.
Source: CEIR: The Role and Value of Face to Face
These are just some of the many reasons why trade shows are extremely beneficial to your business. For more information on trade show booths, contact Xibit Solutions today!
