Is It Worth It To Attend Trade Shows? | Xibit Solutions

Is It Worth It To Attend Trade Shows?

by / Thursday, 31 October 2013 / Published in Trade Show Tips

Thinking of participating in an upcoming trade show, but are still unsure if it’s worth all the time and effort? Check out these statistics that show just how important and valuable your presence at a trade show can be.

tshow floor

Buying Authority

A staggering 81 percent of the people who attend trade shows have “buying authority.” This means for every five people who see your exhibit, four of them are potential customers.

Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget

Traveling Attendees

As many as 78 percent of those attending trade shows travel up to 400 miles to make it to said show. It’s therefore not just locals who are going to see what you’re presenting–it’s people from all over the country, and even all over the world.

Source: CEIR report ACRR 1153.12

Unique Value

It’s been reported that 99 percent of marketers find benefits at trade shows they won’t find elsewhere. This includes the ability to see many prospects and customers in one day, face time with potential clients and getting to meet a variety of suppliers, resellers, customers and more.

Source: CEIR: The Changing Environment of Exhibitions

The Benefit

Out of the 200 largest trade show events that happen every year in the U.S., half of them occur in Chicago, Orlando and Sin City.

Source: The Trade Show News Network

One Exhibition

Almost half of trade show attendees choose only one event to visit each year, meaning you’re dealing with a lot of unique potential clients.

Source: CEIR Report ACRR 1152.12

Brand Awareness

Market research has indicated exhibitors participate in trade shows to increase brand awareness, build relationships with prospects and generate business leads. These were named the top three goals for trade show exhibitors.

Source: Skyline Exhibits

New Products

Nearly 100 percent of trade show attendees are in the market for new products. The number one reason to attend such shows for the last 25 years, you’ll be able to showcase everything new your company has to offer and scope out innovations in your industry from competitors.

Source: CEIR: The Role and Value of Face to Face

These are just some of the many reasons why trade shows are extremely beneficial to your business. For more information on trade show booths, contact Xibit Solutions today!

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