How To Use #Hashtags For Trade Shows
With the explosion of social media, it’s no longer a surprise to see so many vendors using Twitter at trade shows. However, just like anything new, not all vendors are using it properly or in the best possible ways.
Many vendors look at Twitter as a way to get their # out there and make it popular. This can certainly help create a buzz around their booth. The right strategy and adhering to a few “best practices” can really help make your Twitter # go viral.
Start Before the Show
One of the biggest mistakes vendors make is they don’t use the # they plan to use for the show before the show. This is a common issue the actual show encounters, too, when they want vendors to use their # for Twitter chats. If the # remains inactive most of the time, it’s much harder to create buzz once you start using it.
Before the show, choose the # you want to use for your booth and start using it. You can announce giveaways, contests and other things that will be happening with it. This will make the # active and you will start to create a small buzz before the show.
Pair with a # You Already Use Regularly
A very easy way to start creating buzz around your show # is to pair it with one you already use. For example, if you use #YourCompanyName, you can start adding the # for the show to your regular Tweets. This will help get your followers used to seeing it and they will start using it, as well.
Use a Giveaway #
Vendors know that one of the best ways to create buzz at a trade show is with a giveaway. You can do the same thing with your #. If you use it for a giveaway at your booth, you can get attendees to start using it and creating buzz. Even if the giveaway is something you’d normally give attendees, if you make them Tweet with the # first, you will be able to create more buzz.
Building up your social media buzz for a trade show isn’t always easy. However, if you follow these tips, you will be able to create buzz around your Twitter #. Many of these tips will also work for Facebook, Pinterest, Google+ and other social channels.
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