Employing the Perfect Staff for the Perfect Exhibit

The trade show staff you choose will have a huge effect on the image of your brand during the event. While other branding elements like your trade show booth installation and dismantle are also important, how your employees act and how adept they are at communicating will reflect more about your company than almost everything else combined.

As a result, you will want to make sure to send off the right staff to act as company representatives at the trade show. You may even need to hire someone specifically with trade show assignments in mind.

You can select the right person for the job and make sure they are prepared by using the following pointers:

Experience Matters Most

Every employee you send to a trade show should have some form of valuable experience. Whether they have worked for the company for a long time or they have attended similar events in the past, you should never send off a group of complete greenhorns.

These experienced employees will avoid the most common beginner mistakes, and they will be able to reflect your brand authentically.

Send a Team With Balanced Expertise

Think of your trade show team as the “A Team” or your company’s own “Avengers.” Each one should bring special skills to the table, and collectively they can help each other handle almost any situation.

Examples of staff who can handle specific challenges include:

• The people person — Comfortable with chatting with booth attendees and able to connect on a personal level, even after manning a booth for hours
• The marketing whiz — Knows all of the important messages, including what convinces people, what sticks in their mind, and what best communicates brand values
• The tech expert — Knows the nitty-gritty of your solution and is able to answer the toughest questions; this person prevents your company from seeming out-of-its-depth
• The natural performer — Able to make killer presentations or demos that can hold a crowd’s interest
• The organizer — Keeps your team focused on goals and pays attention to all the most important details
• The charmer — Able to connect one-on-one with important contacts and take the conversation outside the trade show floor
• The inspirer — Someone in a leadership role who is able to communicate the high-level thoughts and goals of your company in a way that compels listeners

Remember that spending several hours a day for multiple days on the trade show floor can be grueling, so also bring along enough staff to rotate out. No one should be forced to eat lunch at the booth, and someone should be free who can catch the most important events.

Look for Enthusiastic Attendees

Lots of employees dread going to trade shows for one reason or another, and this sense of obligation can kill their enthusiasm for your brand. To avoid having your booth feel like the doldrums, look for volunteers who actually want to go to the event. If they are inexperienced, you can pair them up with someone who can show them the ropes. Experience matters, as discussed above, but energy is also important.

Incentives, like a comped meal at a nice restaurant in town for the whole team or a gift for their participation, can further motivate employees to actually look forward to the event.

Leave the Heavy Lifting to a Trade Show Booth Installation and Dismantle Crew

Your staff will have to handle talking to hundreds of people, staying on their feet for hours, and focusing on delivering messaging that uplifts your brand. These activities are demanding enough on their own, so your staff really shouldn’t have to put in any hard labor on top of it.

To benefit your team, contract your trade show booth installation and dismantle to an experienced crew, who can assemble your booth fast and let your team stay focused on the impressions that matter. You can learn more about Xibit Solutions’ end-to-end trade show booth design, install and dismantle services by following the link above and then contacting us today.