Trade Show Sales Leads Archives | Xibit Solutions

Trade shows offer plenty of fun to be had, but at the end of the day, it’s still all business. The primary goal of attending a trade show is to network with potential clients and partners, after all, even if having a great time is a driving motivator to attend. Clinching important business arrangements involves

generating leads like a magnet

Polite conversations and free swag are the mainstays of lead generation at trade show events, but some brands may need ideas with a bit more teeth to bring in leads. Enter content marketing. With the right inbound-focused marketing assets, you can attract leads during the trade show event — as well as before and after


Your trade show booth cannot afford to be cookie-cutter, mundane or uninspiring. Regrettably, many trade show booths end up falling into these categories because the exhibitor did not consider what they needed to do in order to stand out. The truth is that you can use standard exhibit materials or rent a modular trade show

trade show experimental marketing

These days, you can find just about everything you want online to pass the time. Standing out among all this content can be tough, so instead brands are taking their content offline in the form of experiential marketing. The idea is that “you had to be there” to truly experience the event, something that could

trade show visitors

Relationships are the core of any successful business. When you land a new client, it’s an exciting time and great news, but the key is keeping that client around for a long time, and that means creating a connection and building a relationship that will stand the test of time. The way you start off

talking with trade show attendees

Your trade show booth exhibitors are not just set dressing; they are there to engage show attendees in productive conversations. Drumming up interest, establishing connections and representing your company in the best light possible are all typical goals for a trade show attendance, and only talking to people will accomplish them! To meet your goals

Sale Lead Acknowledgment

Tuesday, 13 December 2016 by

Whether you receive a lead from a referral or the “contact us” button from your website, you want to  send an initial acknowledgment as soon as possible. This tells the potential client a few things about your exhibit house. You appreciate them contacting you out of all the dozens of exhibit houses to choose from.  An inquiry acknowledgement confirms someone is

After the Show- Lead Follow Up

Tuesday, 22 November 2016 by

After The Trade Show- Lead Follow Up Ok, so your company has spent thousands on a trade show booth, brochures, business cards and free giveaway items or samples. There was also time and travel expenses for your staff to attend not to mention food and entertainment expenses while at the show.  It’s the last day and you’ve collected hopefully,

HashtagWith the explosion of social media, it’s no longer a surprise to see so many vendors using Twitter at trade shows. However, just like anything new, not all vendors are using it properly or in the best possible ways.

Many vendors look at Twitter as a way to get their # out there and make it popular. This can certainly help create a buzz around their booth. The right strategy and adhering to a few “best practices” can really help make your Twitter # go viral.

Social media networking tools will get you far in marketing your business, but when it comes to trade shows and face to face marketing, companies often either under-utilize it or use it in ways that might actually hurt them. Here are seven easily preventable social media mistakes that could harm your brand.

Instagram and other Social Media Apps

Photo by Jason Howie

1) Making it a Gimmick or Simply Another Means to Convey Your Message