Trade Show Sales Leads Archives | Xibit Solutions
conference booth mistakes

If you’re looking to boost attendance at your next event appearance, you’ll need to engage in the right strategies. You have to make your business a “must visit” location, and that means working hard on the marketing end. Businesses who tighten their strategy and use the right, most focused marketing tools, have the best results

warm calling leads

Nobody likes cold calls. It’s one of the worst parts of business marketing, whether you’re on the marketing or the receiving end. One of the best ways to reduce the number of cold calls you have to make is to increase your level of warm calling. However, many people don’t even know what warm calling

trade show marketing

Let’s face it: while trade shows are fun and exciting, they’re actually all about marketing. Some vendors use them as a chance to generate more profits, but that’s not their primary reason for existing. They let customers know you’re there, they announce and maintain your presence, and poise you as a vital part of the


Trade shows offer plenty of fun to be had, but at the end of the day, it’s still all business. The primary goal of attending a trade show is to network with potential clients and partners, after all, even if having a great time is a driving motivator to attend. Clinching important business arrangements involves

generating leads like a magnet

Polite conversations and free swag are the mainstays of lead generation at trade show events, but some brands may need ideas with a bit more teeth to bring in leads. Enter content marketing. With the right inbound-focused marketing assets, you can attract leads during the trade show event — as well as before and after


Your trade show booth cannot afford to be cookie-cutter, mundane or uninspiring. Regrettably, many trade show booths end up falling into these categories because the exhibitor did not consider what they needed to do in order to stand out. The truth is that you can use standard exhibit materials or rent a modular trade show

trade show experimental marketing

These days, you can find just about everything you want online to pass the time. Standing out among all this content can be tough, so instead brands are taking their content offline in the form of experiential marketing. The idea is that “you had to be there” to truly experience the event, something that could

trade show visitors

Relationships are the core of any successful business. When you land a new client, it’s an exciting time and great news, but the key is keeping that client around for a long time, and that means creating a connection and building a relationship that will stand the test of time. The way you start off

talking with trade show attendees

Your trade show booth exhibitors are not just set dressing; they are there to engage show attendees in productive conversations. Drumming up interest, establishing connections and representing your company in the best light possible are all typical goals for a trade show attendance, and only talking to people will accomplish them! To meet your goals

Sale Lead Acknowledgment

Tuesday, 13 December 2016 by

Whether you receive a lead from a referral or the “contact us” button from your website, you want to  send an initial acknowledgment as soon as possible. This tells the potential client a few things about your exhibit house. You appreciate them contacting you out of all the dozens of exhibit houses to choose from.  An inquiry acknowledgement confirms someone is